valerie_objects is an Antwerp-based design label initiated by Axel Van Den bossche (CEO Serax) and art director Veerle Wenes (owner of the Valerie Traan gallery in Antwerp), combining their professional and personal tastes for all things good and beautiful.
By allowing designers, architects and artists to translate their signature style into tangible objects, valerie_objects has become an exceptional project with one clear mission: return aesthetic meaning to the tools and objects that we use every day. These are not hollow words. The project debuted in 2015 by cracking the hardest nut that few design brands dare to take on: cutlery. Maarten Baas (NL), Koichi Futatsumata (JPN), Muller Van Severen (BE) and three others reinterpreted these daily tools and showed that knives, forks and spoons do not necessarily have to be shaped like classic silverware.
Design duo Muller Van Severen was one of the first to sign with valerie_objects in 2016 and remains a very important partner today. The couple Fien Muller and Hannes Van Severen are considered one of the most image-defining European design teams of today. Their elegant objects appear to be conceived spontaneously and without effort.
Although valerie_objects has outgrown its life as a side-project and has become a young but mature global design platform, the philosophy remains the same: presenting everyday tools and objects that have a unique appearance. It is this vision that led to collaborations with the fantastic destroyers / builders (BE), the experimental Sigve Knutson and Thomas Ballouhey (NO) and the phenomenal Nendo (JPN), world-famous for giving minimal design a "!"- twist. Recently Swiss studio Big-Game joined the family. This award winning studio describes its work as simple, functional and optimistic.
All designers are curated by co-founder and art director Veerle Wenes. She intuitively selects creators who stand out for their clear signatures; designers whose style is immediately recognizable, whether they make a table or a teapot.
With them, valerie_objects strives for a durable and productive collaboration. On the one hand, the label supports and distributes the designer's individual ideas. On the other hand, valerie_objects creates thematic collections, for which both collaborating and external designers are asked to create new objects.
valerie_objects understands the designer's drive to develop a durable signature style, as well as the consumer's desire to connect with a patiently selected object. The label stands for unique yet accessible creations, designed for daily use. Many owners develop a special relationship with their chosen object; they get more attached to it as it becomes part of their personal story.